The Loc Factory Story

Ashley Baker, the visionary behind The Loc Factory, serves as its founder and CEO, boasting an impressive background as a well-traveled natural hair care specialist with over seven years of expertise. Specializing in locs and protective styles, Ashley's commitment to detail and nurturing touch is dedicated to enhancing both style and wellness, starting with the crown.

Ashley's journey into transforming crowns began at the tender age of 12, becoming a meaningful way to bond with her mother, friends, and family. While pursuing her bachelor's degree in Business Management at Monroe College, she not only honed her skills by styling her friends' hair on campus but also worked at a salon exclusively focused on blowouts. Post-graduation, Ashley continued to refine her craft at a natural hair salon in Manhattan. Through these experiences, she discerned her calling and recognized the community where her talents were most needed.

A proud graduate of the Aveda Arts & Science Institute in New York, Ashley's primary objective is to empower her clients with knowledge on natural hair maintenance, fostering a collaborative approach to their hair care journey. The ethos at The Loc Factory revolves around seamlessly integrating beauty and holistic wellness, advocating for balance in mind, body, and spirit, all intricately connected to the majestic crown.